Workflow mapping
We trace how an order, invoice or lead moves today, then agree the path it should take between your tools.
Service 04 · Automation & integrations
Your tools talking
to each other
We connect your website, CRM, accounting, shipping and messaging so orders, invoices and leads move without copy and paste. You work with one senior developer, Chris Conen, supported by an AI engineering team. We work Australia-wide.
Example automation · running
- 0.0sOrder paidShopify · #1042 · $189.00
- 0.6sInvoice createdXero · INV-1042
- 1.3sLabel printedAustralia Post · eParcel
- 1.9sStock updatedInventory · 23 → 22
- 2.4sCustomer notifiedEmail + SMS · tracking link
Illustrative timings. Real flows are built around your tools.
What’s included
Automation & integrations.
Each automation is mapped, built and watched. You get one point of contact, and we say plainly where AI writes, tests and reviews the work under Chris's supervision.
CRM setup and migration
We set up, clean and move your CRM so contacts, deals and history land in one place you can trust.
Invoicing, shipping and payments
Paid orders can raise invoices, create shipping labels and record payments in Xero, MYOB or the tool you use.
Booking and enquiry routing
New bookings and website enquiries go to the right person, with a record left in your CRM.
Email and SMS that respect consent
Notifications go only where consent allows. We work to ACMA guidance and recommend you seek legal advice where needed.
APIs, webhooks and monitoring
Custom APIs, webhooks and scheduled jobs on n8n or Cloudflare Workers, with error alerts on every automation.
See it in action
See the flows before we build them
Try the pipeline for a paid order, a new enquiry and a price change. Estimate the time you get back, and see the Australian tools we connect.
Commerce
Shopify · WooCommerce · BigCommerce · Medusa
Accounting
Xero · MYOB · QuickBooks Online · Reckon
Shipping
Australia Post · StarTrack · Sendle · Couriers Please · Aramex
Payments
Stripe · Square · PayPal · Afterpay · Zip · Tyro
CRM
HubSpot · Salesforce · Pipedrive · Zoho CRM
Point of sale
Square · Shopify POS · Lightspeed · Zeller
Email & SMS
Klaviyo · Mailchimp · Campaign Monitor · MessageMedia
Bookings
Cliniko · Timely · Fresha · Calendly
AI
OpenAI · Anthropic Claude · Google Gemini
Glue
n8n · webhooks · REST and GraphQL APIs · Cloudflare Workers
Examples of tools Australian businesses commonly run. If it has an API or exports data, we can usually connect it.
Use cases
Where it makes a difference.
Typical Australian businesses we build this for. Examples, not client stories.
A Gold Coast surf shop
- The situation
- Online orders are retyped into Xero, and shipping labels are made by hand after each payment.
- What we do
- We connect the store, accounting and a carrier so a paid order can raise an invoice and a label.
- The outcome
- Staff stop retyping orders. Invoices and labels follow the payment, and failed runs raise an alert.
A Sydney plumber
- The situation
- Website enquiries sit in an inbox while the job book and follow-up live somewhere else.
- What we do
- We route each enquiry to the right person and record it in the CRM, with consent-aware follow-up messages.
- The outcome
- Enquiries land with a name on them. Nothing waits in a shared inbox to be copied across.
A Melbourne B2B supplier
- The situation
- Price changes on the website do not reach the CRM or the accounts team in time.
- What we do
- We map the price-change path and push updates through a webhook or a scheduled job.
- The outcome
- Quotes and invoices use the current price. Exceptions show up as alerts, ready to fix.
Automations we have built: invoicing and shipping labels for Marina Yacht Sport’s new store (launching late 2026), plus enquiry routing and scheduled monthly security rescans that already run in production.
Add AI to your workflows ↗Pricing
Clear prices, below the market.
An AI engineering team means less time per project, and we pass that on. Every quote is fixed before work starts.
one-off
Single workflow
From A$1,900 + GST
- One automated workflow, e.g. order, invoice, label
- Error alerts and a run log
- Handover notes
one-off
Automation bundle
From A$4,900 + GST
- Up to three connected workflows
- CRM clean-up or migration
- 30 days of monitoring
per hour
Hourly
From A$135 + GST
- Small changes and integrations
- Billed in 15-minute blocks
Typical Australian pricing: A$2,000–15,000 for small-business automation projects, and A$150–250 an hour for senior developers (SILA Automation, AI-DOS, Hatchet, 2026).
Prices in AUD, excluding GST. “From” prices cover the scope listed; every project is quoted in writing before work begins. Founding clients save a further 30% ↗
How it works
Clear steps. No surprises.
- 01
Map the work
We look at how orders, invoices and leads move today, then write down what should happen without manual retyping.
- 02
Connect the tools
Chris and the AI engineers wire your store, CRM, accounts, shipping and messaging, then test each path.
- 03
Check consent and alerts
Marketing messages follow ACMA consent and unsubscribe guidance. Every automation gets monitoring and an error alert.
- 04
Hand it over
You keep one point of contact. We show you what runs, what it writes, and who is told when something fails.
Questions
Good to know.
Which tools can you connect?
Common Australian stacks include Shopify or WooCommerce, Xero or MYOB, Australia Post or Sendle, Stripe or Square, HubSpot or Zoho, and booking tools such as Cliniko or Timely. If your tool has an API or webhook, we can usually reach it.
Do you send marketing email and SMS?
We build the sending flow. The ACMA says you need consent before sending marketing email or SMS, including when another party sends them on your behalf, and every message needs a working unsubscribe. We work to that guidance. This is not legal advice.
Does the Privacy Act apply to a small business?
The OAIC says the Privacy Act 1988 covers organisations with annual turnover over $3 million, and government agencies. Many smaller businesses are outside it, with listed exceptions such as health providers. We build to the guidance and suggest you take legal advice.
Have you built this before?
Yes. Chris Conen has built invoicing and shipping-label automation for Marina Yacht Sport’s new online store (launching late 2026), plus a lead endpoint that routes enquiries and scheduled monthly rescans for a compliance SaaS, both already running in production.
Who does the work?
You deal with Chris Conen. AI engineers Architect and Astra write, test and review code under his supervision. There is no account manager. AWA is open about using AI, and we work Australia-wide.
Tell us what you still copy by hand
Describe the order, invoice or lead you retype today. We will map the flow and say which tools we would connect.
Next step
Let’s build what’s next.
We work in writing, so every decision is on record and time zones don’t matter. Send a five-minute brief and get a written plan and a fixed quote within two business days, from Chris, not a sales team.
Start your project brief info@australianweb.agency Or start with the free AI test ↗