Website Types – When to Choose Which One

What Types of Websites Exist and What Are They Used For?

In today's digital world, having a professional website is almost essential for the success of any business. However, not all websites are the same — different types serve different purposes. In this article, we introduce the most common website types, their advantages and disadvantages, and help you determine which is best suited for your business.

1. Static (Informational) Website

Description:
A simple website with a few pages that presents the business, its services, and contact information.

Advantages:

• Quick and inexpensive to build

• Easy to maintain

• Ideal for small businesses and startups

Disadvantages:

• No interactive features

• Limited functionality

• Not suitable for regular content updates

Recommended for:
Small businesses, local service providers (e.g. hairdressers, electricians, massage therapists), and freelancers who don't need frequent content changes.

2. CMS-Based Website (e.g., WordPress)

Description:
A website built with a content management system (CMS) that allows content updates without coding knowledge.

Advantages:

• User-friendly admin interface

• Expandable with plugins

• Great for blogging or dynamic content

Disadvantages:

• Requires regular updates

• Can be vulnerable if not properly maintained

• May slow down with too many plugins

Recommended for:
Medium-sized businesses, bloggers, educational sites, restaurants, accommodation providers — anyone who needs frequent updates and independent content management.

3. Online Store / E-Commerce Website

Description:
A website where products can be purchased online, with integrated payment and order management systems.

Advantages:

• Automated sales and order processing

• Increases reach and revenue

• Wide range of customization options

Disadvantages:

• More complex development and maintenance

• Requires data protection and security compliance

• Involves additional admin work (inventory, logistics)

Recommended for:
Retailers, wholesalers, and manufacturers looking to sell their products online.

4. Landing Page / Campaign Page

Description:
A single-purpose page built to promote a specific campaign or offer.

Advantages:

• High conversion rates

• Excellent for advertising campaigns

• Simple and focused structure

Disadvantages:

• Not suitable for general business presentation

• Limited content and information

Recommended for:
Marketing campaigns, time-limited promotions, product launches, and ad-optimized conversion pages.

5. Web Application / Custom-Built Website

Description:
A website with custom features like booking systems, client portals, calculators, CRM integrations, etc.

Advantages:

• Fully customizable

• Suitable for complex business needs

• Can integrate with third-party systems

Disadvantages:

• Higher development and maintenance costs

• Longer development time

• Requires specialized expertise

Recommended for:
Large businesses, tech companies, and startups building their business model on custom features.

Summary