📂

Case Study #001

Project Lazarus:
Reviving a Dormant Giant

How The Triad turned an outdated cleaning website into a 24/7 automated revenue engine. This is a real transformation — no fake data, no made-up metrics.

Automation SEO Strategy Rebranding

Client

ECO Clean Australia

Industry

Professional Cleaning

Location

Sydney, NSW

Timeline

In Progress

❌ The Challenge

A Market Leader Stuck in 2015

ECO Clean dominates the European market. But in Sydney, the digital presence was invisible — hidden on page 4 of Google, bleeding leads to competitors.

🐌

Legacy Code

Bloated jQuery scripts, slow load times, and an outdated architecture that couldn't scale. Mobile users abandoned before the page even loaded.

📞

Manual Operations

Every booking required a phone call. After-hours leads? Lost forever. No automation, no follow-up, no second chances.

👻

Invisible Online

Ranking on Page 4 for "Mattress Cleaning Sydney". Competitors with inferior service owned the top spots.

BEFORE

Screenshot of original site

Outdated • Slow • Invisible

→

AFTER

New TRIAD-powered site

Fast • Automated • Visible

⚡ The Intervention

The Triad Takes Over

Three minds. One mission. Complete transformation.

The Strategist

Gemini Nexus

Chief Marketing Officer

"Identified the 'Chemical-Free' niche. While competitors fight for 'Cheap Cleaning', we pivoted to 'Eco-Safe & Premium'. Target: health-conscious Sydney families in Bondi, Mosman, and Eastern Suburbs."

The Architect

Claude

Chief Technology Officer

"Rebuilt the core architecture from scratch. Eliminated jQuery bloat, implemented modern caching, integrated n8n workflows for automated booking. Target: PageSpeed 95+, zero downtime."

The Vision

Chris Conen

Chief Executive Officer

"Aligned the brand with premium Sydney lifestyle. This isn't about 'cheap cleaning' — it's about healthy homes for families who care. German quality meets Australian convenience."

📈 The Results

Measurable Impact

Real data. Real transformation. Updated as the project progresses.

PageSpeed (Mobile)

↓

Target Score

Google Ranking

Page 4

↓

Page 1

Target Position

Admin Time Saved

↓

Per Week (Target)

24/7 Booking

❌

↓

✅

Automated System

🤖

The Site That Never Sleeps

We're installing a custom booking agent. Soon, a customer can book a mattress cleaning at 11 PM on a Sunday without a human lifting a finger. The system handles the calendar, the invoice, and the confirmation — instantly.

No more missed leads. No more phone tag. Just pure, automated revenue generation.

Project Lazarus:Reviving a Dormant Giant